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Artículo: AMZ-B0DHS5JW1C
A Unique PR Campaign with Articles and Press Releases
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Paperback
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- A UNIQUE PR CAMPAIGN WITH ARTICLES AND PRESS RELEASES features the different strategies and techniques used to create articles and PR releases for different topics. It includes examples of the articles and press releases used in a series of campaigns to promote a series of books on a variety of topics, though this approach can be used for any type of project, product, service, book, or film. The approach is based on using a subject in the latest news or finding a topic of interest related to whatever is being promoted and writing an article or press release about it, and sometimes turning that into a video. The book suggests creating a regular campaign for a few weeks or months with different articles and releases to gain attention from the media. GINI GRAHAM SCOTT, PhD, JD, is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional and personal development, social trends, popular culture, science, and crime. She has published over 50 books with major publishers. She is the founder of Changemakers Publishing, featuring 150+ books on work, business, psychology, self-help, and social trends. She has worked with dozens of clients on self-help, business books, memoirs, and film scripts. PETER ANDERSON has played an essential role in reviewing the manuscript and making editorial suggestions. Before becoming an editor, Peter has had a long career as an academic in a southern university, specializing in scientific research. He has had a long-time interest in criminal justice topics and improving social conditions in the United States and other countries.
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