Artículo: AMZ-0415234557

The Discourse of Advertising (Interface)

Format:

Paperback

Hardcover

Paperback

Detalles del producto
Disponibilidad
En stock
Peso con empaque
0.55 kg
Devolución
Condición
Nuevo
Producto de
Amazon
Viaja desde
USA

Sobre este producto
  • The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
$111,00
31% OFF
$76,55

IMPORT EASILY

By purchasing this product you can deduct VAT with your RUT number

$111,00
31% OFF
$76,55

20% OFF adicional al pagar con Deuna

Envío gratis
Llega en 5 a 12 días hábiles
Con envío
Tienes garantia de entrega
Este producto viaja de USA a tus manos en