Artículo: AMZ-B089CSW3Y6

How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease (Eloquence for Excellence)

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  • Most communication books recycle persuasion platitudes from the 1980s.This one reveals speaking strategies that actually change minds, backed by cutting-edge neuroscience and 70+ peer-reviewed psychology studies.My name is Peter Daniel Andrei. I coach C-suite leaders on high-stakes communication and consult on billion-dollar projects for some of the world's largest organizations. I used to be an anxious, ineffective speaker.I spent a long time watching my ideas get dismissed and my words fall flat.Everything changed when I discovered what the highest performers do differently: They speak how the human brain evolved to process information.As a result, they influence with ease and convert communication from obstacle into opportunity.This book shows you how they do it.Inside, you'll master the E.F.F.E.C.T.I.V.E. system – a reliable, repeatable communication framework that works like clockwork, not guesswork. You’ll learn how to:Seem confident, competent, and credible in 15 secondsApply a "framing formula" proven to make listeners' brainwaves sync to yoursClean up your speech – no fillers, no stumbles, no mistakes… even without a scriptSwap body language that repels for body language that compelsDefuse objections and win negotiations before they escalateSimplify, clarify, and amplify your ideas – so they cut through and get rememberedShape your organization's narrative and culture with power, not force These strategies give you an unfair advantage – whether you're delivering speeches, leading teams, selling ideas, pitching investors, negotiating decisions, marketing products, or building a movement.In How Highly Effective People Speak – updated & expanded with 100+ new diagrams and revised insights – the art of communication meets the science of psychology.Master both, and you don't just compete – you win.
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