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Artículo: AMZ-B0H9BWSNGP
PR Does Not Mean Press Release: A Public Relations Handbook for Tech Startups
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En stock
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0.79 kg
0.79 kg
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Sí
Sí
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Nuevo
Producto de
Amazon
Amazon
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USA
USA
Sobre este producto
- They searched for your company online. They found nothing.A potential partner's team did their due diligence before signing. The product worked. The team was shipping. The numbers were moving. It didn't matter. They found no press coverage, no founder commentary, no third-party signal that anyone outside the company believed in what was being built — and they moved on to a competitor.This scenario plays out every day across the startup world. Not because founders build bad products, but because they wait too long to build their public presence.PR Does Not Mean Press Release is the handbook tech startup founders have been waiting for — written not by a PR theorist, but by someone who has spent more than two decades inside the rooms where reputation is made and lost. Pete Voss has managed communications at Microsoft, Facebook, and Google. He has led enterprise-scale crises, translated complex technical narratives for mass audiences, and helped founders at every stage understand why communication is not a tactic — it is infrastructure.In this book, you will learn:Why the press release mentality is costing founders deals, funding, and talent — and what to do insteadThe PIER framework (Proactive, Internal, External, Reactive) — a complete system for managing every communication your company sendsThe RPIE methodology (Research, Planning, Implementation, Evaluation) — the four-phase process that turns strategy into measurable resultsHow to build journalist relationships before you need them — and why founders who wait until a crisis hits always start from zeroThe five myths about PR that hold most founders back, and the evidence-based thinking that replaces themHow to apply these lessons to real-world startup scenarios, from launch to crisis to scaleThis is not a social media playbook. It is not a platform-by-platform tactics guide. It is the communication foundation that supports every other part of your business — fundraising, hiring, partnerships, and customer trust.Trust compounds slowly. It breaks quickly. The time to build it is before you need it.Whether you have never spoken to a reporter or you are scaling a communications team, PR Does Not Mean Press Release gives you the tools to show up consistently, earn credibility with every audience that matters, and make sure that the next time someone searches for your company — they find something worth reading.
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